The new INTERACTION film, available now on YouTube as “The Power of Sustainable Art – An INTERACTION Story”, is a beautifully crafted visual introduction to this EU co‑funded initiative. The video opens by presenting the consortium that drives this project, partners from North Macedonia, Greece, Cyprus, Poland, and Lithuania, all united by a shared goal: to foster sustainable creativity through the arts.
Throughout its runtime, the film features heartfelt interviews with artistic professionals from each partner country. North Macedonian sculptors, Greek visual artists, Cypriot illustrators, Polish designers, and Lithuanian creatives reflect on how sustainability informs their practice, blending thoughtful anecdotes with broader insights. Their voices form a chorus that underscores the common belief: art can be a powerful platform for ecological awareness and change.
Interwoven with these interviews is immersive footage from the artistic ateliers hosted in each country. In Greece, participants experiment with natural pigments; in Cyprus, they explore upcycling materials; in Lithuania and North Macedonia, creatives work on collaborative installations that echo the project’s circular‑economy ethos. These ateliers are choreographed moments of hands‑on experimentation, bringing theory to life at the intersection of heritage and innovation.
To ensure accessibility and inclusivity, the film is provided with Greek, North Macedonian, and Lithuanian subtitles, allowing local audiences to fully engage with the content. This multilingual support reflects the INTERACTION Project’s commitment to broad community impact and cultural diversity.
What emerges from the film is more than a project overview; it’s a story of collaboration, creativity, and environmental responsibility. Viewers are invited to witness how artists across Europe come together, not just to talk about sustainability, but to shape it through artistic practice. From introspective interviews to lively atelier workshops, the video underlines one simple truth: sustainable art is not only possible; it’s vibrant, and deeply human.
In sharing these narratives and visual encounters, the INTERACTION film inspires a new generation of creative practitioners to consider how art can activate communities, honour heritage, and protect the planet. As you watch, you’ll see that sustainability isn’t an add‑on—it’s woven into the very fabric of artistic expression. It’s a powerful invitation to step forward, create responsibly, and join the movement toward a greener, more connected Europe.
Watch the video below: https://youtu.be/AHK0lJ1ElWU?si=MmKtX2bCtEDUQvmv
