In today’s fast-changing world, creative professionals are increasingly seeking ways to build their businesses with sustainability in mind. The INTERACTION project is a European initiative that supports this effort by offering a unique digital platform and practical tools aimed at integrating sustainable and circular economy principles into the cultural and creative industries.
At the heart of this initiative is the INTERACTION Inspiration Library, a dynamic online space designed to support artists, designers, and creative entrepreneurs in developing green skills and sustainable business practices. This platform offers a wealth of educational content focused on themes like sustainable creativity and the circular economy. Users can explore articles, case studies, videos, and interactive modules that help bring these concepts to life in a practical and inspiring way. Whether someone is new to the topic or already committed to green innovation, the platform offers guidance and tools to make sustainable thinking a natural part of their creative process.
The platform is also designed to be as accessible and inclusive as possible. Content is available in several European languages, including English, Greek, Polish, Lithuanian, and North Macedonian, making it easier for users across different countries to engage with the material. Learners can study at their own pace and revisit materials as needed, creating a flexible and user-friendly environment for personal or professional development. The goal is not just to educate, but also to connect people through shared learning and encourage long-term changes in the way creative work is produced and shared.
Alongside the Inspiration Library, the INTERACTION Business Model Canvas serves as a key tool for helping users develop sustainable business strategies. Adapted from the classic business model canvas, this version is specifically designed for the needs of the creative sector, with a strong emphasis on eco-conscious planning and decision-making. The canvas guides entrepreneurs in identifying key aspects of their business, such as value creation, resource use, customer relationships, and revenue streams, through a sustainability lens. By using this canvas, artists and creatives can develop ideas that are not only innovative and market-ready but also socially responsible and environmentally aware.
Through these resources and activities, INTERACTION is shaping a new generation of creative entrepreneurs who are ready to meet the challenges of the green transition. The project empowers people to rethink how they design, produce, and share their work, placing sustainability, creativity, and community at the center.
