SEO & entrepreneurship


Is SEO essential for a business success?



As technology changes and developes, the available tools, which every business have to expand and promote theirself, both locally and globally, change. One of these available tools to businesses is search engine optimization (SEO).


The term search engine optimization for search engines or SEO, is well-known, but many times, there is a confusion about its usefulness. There are many articles, tutorials, e-books, whitepapers, social media groups that discuss and suggest the best SEO techniques, and how they can be applied according to the needs of each business.


Is SEO necessary for a business in order to grow?


The answer may seem easy, and some could anwer a simple yes or no. The truth is, in order to get your business’ website to the front page of the most popular search engine Google©, it’s not an easy matter. It needs a lot of work, often the knowledge of an expert and definitely a well-designed campaign, to achieve the desired results.


But there are some steps that, if they are followed by a business, will be much more likely to hit the top on search engines.


The most popular search engine, Google, rewards websites that have quality content. Of course, better treatment and chances to be in the first page, have the websites that are mobile friendly. For this, it is a good idea for a business, to invest more money in the construction of its website so to make it user friendly and of course compatible with all devices.


Also, there are a few tips to keep a website high on the search engine, and are relatively easy to be implemented, as they can be applied even with basic knowledge of the subject.


Social Media.


An effective and successful content is the key to create a relationship of trust with users. The popularity that can be gained on social networks can take off the website traffic.



It is not necessary for someone to have coding skills to improve the performance of his website. WordPress enables some tools and plugins, to have every user for free the desired results.



The creation of relevant content is very important for the site’s promotion and by extension for the business’ development. The use of the right words, keywords, makes the process much easier. It is also advisable to consult an online tool to have a clear picture of the words that match each case (keywords).


Google Webmaster Tool.


Google has designed some tools to better manage SEO. Most of them are designed by experts and offer a very good picture of exactly what each business needs. One of these is the Google Webmaster Tool.


The use of SEO can act as a lift for the promotion of the business as long as it is done in the right way and with the right techniques. Every business, small or large, can benefit from technology tools and the internet.


P.G.A. & E.L.


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